Cricket - Sachin - Commercialism

Sachin Tendulkar - One of the very familiar names to the Indians and also for the world cricket fans.
He has gained a lot of fans worldwide by his stylish and classic style of play.

He is the man, 'Made for Making Records'...!!! His hobbies are scoring Hundreds. And of course he is the leading run scorer in the cricket.

His special LegGlance and other classical shots are the TextBooks for the batsmen.
Many say him as God of Cricket. Yes, if the cricket is a religion then definitely he might be God.

Since India has high population, it is the place where many multi-nation companies want
to establish their market by promoting their products targetting youths. They chose cricket and cricket players to advertise their brands and products. Cricket is the only game which have many breaks (between overs/wickets/innings), and that breaks can be converted to promote and advertise their product. It ultimately developed cricket and cricket players in India and in other side they directly discouraged other games including our National game Hockey (because there won't be that much breaks for advertisements..!! ).

But nowadays one good thing is those cricket and bollywood stars are promoting hockey and football leagues.Certainly there's too business for them behind it, atleast some interests on those forgotten games have been increased.

Many corporates and brands sponsored Sachin and used him as their Brand Ambassador. Yes, their strategies really worked very well. Most brands in today's Indian market became successful only by his TV commercials and promotions. Especially the brand BOOST and the slogan "BOOST IS THE SECRET OF MY ENERGY" became extremely hit. It impacted in me and i too repeated it in my
childhood (#SweetMemories).

I still remember - i bought my first bat in 6th standard. It had MRF brand stickers. I just bought it because Sachin too used MRF bats (He was MRF Tyres' brand ambassador then.So). At that time i dont even know that the names are just stickers to advertise and thought MRF bats are more powerful than the BRITANNIA and DSM bats which have been used by Ganguly and Dravid then.

I started playing cricket with Tennis balls. Those tennis balls were also given for FREE with the BOOST. Those balls came with the Sachin's signature. No. It was his autograph..!!!

Later started to play with Stumper balls in an empty plot near my house. Now too that continues in my college grounds and sometimes in Hostel varanda just outside the rooms - gully cricket.(Hope, my hostel warden won't read this...!!!)

Sachin - one of the reasons for me to watch and play cricket. After him, not so much impressed by any other players.

He played cricket around 22 years. Though his passion and desire drived him through all his way, its damn true, in many times when he was Out-Of-Form, his place in the playing squad was secured by his sponsors for their promotions. They are also one of the reasons for his 22 years of cricket.

The place he left in Indian cricket as well as in World cricket is bigger one...Definitely the Cricket will miss him. But the sponsors won't. They have new young players and will drive their life with them.

Sachin's fame and glory will exist until cricket exists. And cricket will exist until the commercials exist...!!!

  [p.s: My blog's title "LIVING IT MY WAY" is too inspired from Sachin's biograpy's name "PLAYING IT MY WAY".]